How we started

Square 1 Media was founded in 2019 by four friends who’d each carved out successful careers in the mortgage and property sectors. With backgrounds spanning trade journalism, lending, PR, and industry bodies, we shared a belief that clients deserved more than generic comms – they needed real expertise, from people who knew the market inside out.

That’s how Square 1 began: a specialist agency built on genuine sector insight, shaped by more than 100 years’ combined experience.

How we’ve grown

Since then, we’ve grown in size and influence. We’ve brought in some of the most respected names in financial journalism and built strong relationships across the specialist finance world. We’ve expanded our team to increase capacity, introduce fresh thinking, and broaden our skillset – all whilst staying focused on delivering effective communications rooted in deep market knowledge.

Today, the team blends former editors, in-house PR leads, marketing heads, event specialists and strategic advisers. It’s mix allows us to support clients not just with coverage, but with commercial insight, strategic direction, and a range of services.

What we do

We’re trusted by lenders, brokers, fintechs, trade bodies and service providers to deliver sharp PR, smart strategy and results that make a commercial impact.

Our services include press office support, thought leadership, media relations and digital content – alongside strategic planning, brand positioning and messaging advice. We provide media training to help spokespeople handle interviews, panels and public appearances with confidence, and we offer calm, clear-headed guidance during times of reputational pressure.

Everything we do is grounded in industry insight, a strong understanding of the trade press and available communication channels, and a focus on outcomes – not noise.

Who we work with

We support clients across a wide range of sectors, including residential mortgages, buy-to-let, bridging and development, second charge, SME and commercial finance, as well as banking, building societies and savings.

Whether you’re a challenger brand or an established leader, we help you tell your story clearly, confidently, and with credibility.